Abby Edwards's profile

Converse Promotional Packaging

Converse Re-Fresh Kit
 
 
I created a shoe cleaning kit (re-fresh kit) for Converse as promotional packaging that incorporates their Rubber Tracks project. The box unfolds into a cleaning station for your shoes and includes shoe shine, a cotton cloth, spray, and a brush. The exterior QR code links to a video explaining Rubber Tracks, with one button that links to the playlists on Converse's SoundCloud, and a second button that links to the application to send to be considered to use the Rubber Tracks studio for free. The interior QR code links straight to the Converse SoundCloud so that you can listen to music while you clean your shoes, adding another sense to the experience while also immersing you further into the Converse culture.
Converse Promotional Packaging
Published:

Converse Promotional Packaging

Converse Promotional Packaging

Published: