Throughout SXSW Interactive, American Express is inviting SXSW show-goers and the broader Twitter community to take part in furthering progress in financial inclusion through a campaign titled #ServeSomeGood. For each person who tweets #ServeSomeGood during March 7-11, American Express will donate one dollar to the United Way’s financial stability programs, up to $25,000. Follow us at @AmexServe.
Event Producer, PR Coordinator (freelance), American Express – Enterprise Growth Group @SXSW
- Produced the pre-production and onsite execution of a pop up Amex marketing experience at SXSW, an activation created to promote the Amex Serve program by offering a “good of the day” to festival goers for the #ServeSomeGood campaign.
- Tracked foot and social media traffic for the campaign, both which exceeded projected goals, leading to AMEX donating $25k to United Way for each #ServeSomeGood used over the duration of the SXSW event.
