The Brief was to design both front & back Malbec wine labels for Berlin Based Wine Genius; along with the wine labels I was also responsible for the design, feel & photography manipulation elements for the Landing Page, Website Layout & general Online Branding.
CREDITS: DESIGN BY CHRIS WOOD & PROJECT MANAGED BY LUCAS BAST & DAVID BRUNIER
MALBEC FRONT & BACK LABEL DESIGNS
The labels have been printed on textured black paper with the grape logo slightly glossed & embossed to give a unique contemporary feel.
The Copper colour consistency is used both on branding & packaging such as the Orange-Brown foiled bottle cap.
MALBEC -ONLINE BRANDING
I wanted to achieve the same feeling in both typography & colours as my Malbec wine label designs; therefore keeping online & packaging both consistent with each other.
Hopefully i have achieved this which will allow WineGenius customers to identify instantly with WineGenius branding both with the packaging design & online branding!
Image photography
Credits; Benny Berlin, Christoffer Håkansson, Christoffer Bogren & Chris Wood
