LEGiT Back Wall Mural

    • PROJECT FEATURED ON:
    • Typography — 4/29/2015
    • PROJECT FEATURED ON:
    • SCAD Portfolios — 5/9/2015
  • I was commissioned by Black River Agency in Johannesburg to do a typographic illustration for the back-wall lightboxes at LEGiT stores across South Africa. The brief  asked for a bold, eye catching type treatment for their tag line "Don't tell me what to wear" while incorporating campaign driven call-outs around the main type.
    The final artwork is 1.5m x 2.5m.
     
  •  
     
     
     
    IN-STORE:
  •  
     
     
    PROCESS:
     
  •  
     
     
    CLOSE UPS:
     
  •  
     
     
    OTHER IN STORE ELEMENTS:
     
  • Agency: Black River
    Client: LEGiT
    Creative Director: Heloise Byrne

Project By

Dani Loureiro
Portland, Oregon, United States

About Project

Illustrated typographic mural for the back-wall light-boxes in LEGiT stores across South Africa
Published: January 29, 2015
  • Views 10694
  • Appreciations 1415
  • Comments 80
  • Project Copyright Info
    COPYRIGHT INFO:
    Attribution Non-commercial
    Read More
  • Report