This movie ad is for the sequel of the of the first ET film. The most effective use of sequel movie ad's is to use imagery that is recognizable, hence the image of ET. The reason for the film being released on June 11th is because this is the 33rd anniversary of the original release date. The producer and director of the film is also the same as the original. I chose to title the movie "the return" so that it is clear it is a sequel. The tagline implies there is more interest to come.