NHS Organ Donor Register
A campaign to increase the number of organ donors. The campaign is designed to start as a guerilla campaign with messages spray-painted at accident prone locations (ie. motorway service stations) and
in high footfall locations. Supported with a poster around the area to remind people of the message.
The Logo: A heart of hearts. 1 heart, in this case 1 death, can save many.
The campaign is design to be hard hitting, in the UK where under 20% of the population have signed up to the register we urgently need more donors. It is hoped this method would attract news coverage, spreading the message further.
Ad Campaign
Focusing on a street art campaign targeting high footfall locations. This is supported alongside posters in locations close to the street art locations.
Development