Sometimes a lot of green isn’t all it’s cracked up to be. When research told us our coveted Atlanta soccer moms thought Callaway Gardens was too boring, we knew they’d love us if they knew about the hundreds of activities there.
Thus was born “Gardens are just the beginning,” and a creative, focused effort to help folks see there’s plenty more than plants and trails just over an hour from Atlanta.
New website. New advertising (TV, print, radio, OOH, search and display). New social media. And, new revenue. Callaway had its best 12-month period in over a decade on the heels of the new campaign, and results continue improving. They like that kind of green.
