A new travel company gets a big bon voyage.
This start-up needed the right name and positioning to stand out in a sea of travel agencies. LAUNCH SITE
This start-up needed the right name and positioning to stand out in a sea of travel agencies. LAUNCH SITE
After a few rounds of brainstorming with the client for a unique brand identity, I hit upon this name idea along with the tagline “Follow your curiosity.” I liked how it appealed to their adventurous traveler target, people seeking to get beyond touristy vacations and have a more enriching experience. The client agreed.
With the name and tagline approved, I wrote a brand mantra that built upon the “Follow your curiosity” theme – defining the shared values between the new start-up and the thoughtful, free-spirited, passionate travel lovers it was designed to serve. This copy migrated naturally between their web site, brand video and other touchpoints.
