Kroger MyMagazine | Hispanic Heritage
Sample cover and story spreads from Kroger’s MyMagazine best-customer direct mail campaign celebrating Hispanic heritage. Magazine design supported multiple creative versions, accommodating Spanish translation in line with English content, and also allowing for the seamless changing out of logos by grocery banner and product grid variations.
Responsible for overall magazine creative and design, including art direction for cover, story and recipe photography, supplemented with stock photography.