The Final logo with a Forest treatment. Meant for use on white backgrounds.
The final style sheet for the client. This document is meant to guide the client in the use of their logo set.
Refined pencil sketches for the final logo.
From the top: Second Draft,
Final Draft (We added a lot of vine work and ligatures after constructing the basic shapes in Illustrator),
Monogram sketches (Initially, Al tried a simple combination of letters, but in the end opted for the final designs utilizing two "O"s, the final "S", and elements of vine work to unify the monogram with the masthead.)
From the top: Second Draft,
Final Draft (We added a lot of vine work and ligatures after constructing the basic shapes in Illustrator),
Monogram sketches (Initially, Al tried a simple combination of letters, but in the end opted for the final designs utilizing two "O"s, the final "S", and elements of vine work to unify the monogram with the masthead.)
From top to Bottom:
First Vectors: The initial hand traced vector was already collecting a good amount of embellishments.
Italic Variant: The client requested an Italic variant, but went with our advise to use more vine work to add movement to the logo, leading to the final result.
Final Vectors: These final vectors became the base for the masthead. The monogram also uses elements from the vine work created in this piece.
First Vectors: The initial hand traced vector was already collecting a good amount of embellishments.
Italic Variant: The client requested an Italic variant, but went with our advise to use more vine work to add movement to the logo, leading to the final result.
Final Vectors: These final vectors became the base for the masthead. The monogram also uses elements from the vine work created in this piece.
Color Variants. From the top: "Forest - Dark," "Ocean," "Stone."
Meant to test the legibility of the silohuette with various color and texture treatments.
Meant to test the legibility of the silohuette with various color and texture treatments.
