Editing made for Bottecchia Reparto Corse, Italian brand known all around the world for their excellent professional bicycle.
They asked me to create an intense and powerful scene for their new concept of bicycle and sports wear, THE ULTIMATE POWER.
I created this editing adding lights effects, smoke, sparks and motion blur on some details of the image. I was looking for an intense sense of power so I decided to emphasize the muscle of the rider using a deep red, creating something similar to fire, playing with the shapes of the leg.
Bottecchia used this editing on all their catalogs, brochures, exhibitions and promotional materials.
