When Craig Donaldson, a veteran of the marital arts scene, decided to create an identity for his own brand of Mixed Martial Arts, it needed to incorporate the values of the new entity with a look and feel that would allow for future growth and different brand applications.

Integrity Martial Arts Academy shares it's core values with comic book characters and the brandmark combines their morals and youth appeal while also possessing a sense of no-nonsense justice and integrity.

The opening of the academy in Eltham, Victoria proudly boasts a 40m2 hand painted wall graphic encompassing the martial arts styles that influenced Craig's lessons.