KEROUAC:
Publication Design
Vega School of Brand Communications
Brief: create a bespoke identity for a publication.
Kerouac is a conceptual “anti-lifestyle” magazine featuring famous faces that have in the past or are currently "suffering" from addiction. The publication questions the connotations of addiction and provides a source of discourse for like-minded experimental people. The major influence is the “Beat Movement”, where poetry and art became confrontational and questioned the norm.
Jack Kerouac is one of the “fathers” of this experimental and innovative generation. The edition features Edie Sedgwick and Victoria Beckham. Both these famous faces struggle with everyday addictions, one more fatal than the other. The magazine would potentially feature controversial and bespoke advertising and journalism.
Copy Writers: Gaelle van Goethem, Cameron Fraser
