The Foundry is a learning space within the University of Oxford's Said Business School. It's a space dedicated to creation, innovation and thinking outside the box.
When creating the logo for the Foundry, we wanted to show both sides of this innovative learning space: the traditionnal, expert and highly academic side as well as the thinking outside the box side.
The logo represents a place where all minds come together, just like the squares on the logo. With a vision of unity and understanding as well as diversity.
The Foundry brochure