Sometimes a brand needs to change direction in order to realise its potential.
Gourmet Blends had previously been positioned as an all round accompaniment to meat, fish and vegetable dishes. However, with a nation obsessed with seafood, the brand saw an opportunity to take ownership of a market category, changing everything but the product.
Renamed by Co Partnership, Seafood Kitchen's story is clear cut; empowering itself to be the leader in its new category.
