CLIENT:
Wrangler Jeans
TARGET AUDIENCE:
TARGET AUDIENCE:
Men ages 30-55, hardworking individuals who relish in the Southern style of living, such as Rodeos, country music, fishing, hunting, camping etc. They don’t believe in spending too much money on clothes and frivolous things. They believe in the necessity.
KEY MESSAGE:
Wrangler jeans help get the job done.
INSIGHT:
Not many people buy jeans based off function/durability anymore
KEY MESSAGE:
Wrangler jeans help get the job done.
INSIGHT:
Not many people buy jeans based off function/durability anymore
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