About Dough Culture
• Dough Culture Pte Ltd is the largest manufacturer of YouTiao in Singapore, along with other traditional fried snacks
• Aims to bring back the authentic taste of small chinese snacks long forgotten by the younger generation, and to continue passing on the dough culture to future generations.
Tagline: Home to the Best You Tiao!
Rebranding Brief
• More colourful
• Look younger and less traditional
• Retain mascot and logo
• More colourful
• Look younger and less traditional
• Retain mascot and logo
Before & After
• More secondary colours were added to improve versatility
• Improved branding template to be more subtle and therefore more feasible in a variety of usage
• Thick and thin lines of the typeface "Nunito" to better represent the puffiness of the You Tiao
Facebook Content Generation
• General Food posts
• Interactive posts - Little games and activities to increase engagement on Facebook Page and promote conversation between client and fans
• Lifestyle posts - Festive greetings, food reviews, motivational quotes
• Promotions - Announce promotional items, store openings, etc.
• General Food posts
• Interactive posts - Little games and activities to increase engagement on Facebook Page and promote conversation between client and fans
• Lifestyle posts - Festive greetings, food reviews, motivational quotes
• Promotions - Announce promotional items, store openings, etc.
"Our curry puffs are buttery, flaky and will only leave you wanting more!
Pick up a puff at any of our outlets now! :)"
"If only that time of the day could come faster!!
Guilty of looking forward to a certain timing so that you can indulge in your favourite snack? Could it be A, B or C? :) "
Guilty of looking forward to a certain timing so that you can indulge in your favourite snack? Could it be A, B or C? :) "
"Doughie has stocked up on Dough Culture snacks here at Ang Mo Kio Hub, and he's eager to watch a movie! Except.. he can't decide which one to watch. What would you recommend him? :) "
"Warm up this monsoon season with a bowl of piping hot porridge, along with our irresistible You Tiao! It's bound to turn those frowns upside down ;) "
"Dough Culture would like to wish our Hindu staff, customers and fans a blessed Deepavali! May this festive season light up your homes and hearts with joy."
"Doughie's spent the whole afternoon decorating his house for Christmas and now he can't find his snacks! Can you hunt down the Banana Ball that Doughie misplaced?"
Other branding options- The Vintage Look
"Good things come in neatly wrapped packages... Just like our Samosas!!
Grab one of these crispy goodies at any Dough Culture outlet now! "
Grab one of these crispy goodies at any Dough Culture outlet now! "
"It’s the way to a woman’s heart!
Comment if you know the answer! :) "
Comment if you know the answer! :) "
"Make sure to pop by our shops for a quick snack before kicking off the weekend!"
Other branding options- The Sleek Look
"The eatwell plate shows the proportions of food that should make up our diet. Which section do you think Dough Culture snacks fall under?
Learn more here: http://bit.ly/1ms3lQO"
Learn more here: http://bit.ly/1ms3lQO"
"Doughie wants to be a Goreng Pisang for Halloween this year! What are some costume ideas you can think of?"
Done along side Managing Director Mae Chong and both
Community Managers Sharon Ng and Fajrina Rahim.
Thanks for watching! :)
