Audi Football Summit 2014
Objective: Harness the growing popularity of soccer (30% of US households contain someone playing soccer, second only to baseball) and the excitement of the Summer 2014 World Cup.
Solution: Host "Audi Football Summit", a televised exhibition match in NYC between two premier teams – FC Bayern Munich and Club Deportivo Guadalajara (Chivas).
Results:
-Audi Football Summit Attendance: 25,834 (sell-out)
-Live Telecast of branded live event coverage on ESPN (US) with a .22 AD18-49 rating and Unimas, 25-54 with a .29 AD25-54 rating
-Stunt: The World’s Brightest Scoreboard installation built of 28 Audi A8s garnered 90,000+ YouTube views and 29mm media impressions
-Total Social Media Impressions: “Audi football summit” returned 4, 425,777 impressions and “Audi football” returned 6,451,981 impressions
-Brooklyn Bridge Park Media Pick-Up Game garnered 12 mm total media impressions
-598 Users turned to social during the event, 673 total posts created, 18.66MM newsfeeds, 533 uses of #AudiSoccer, 55.95K engaged users shared, re-tweeted and liked the event
