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The 'Cause Marketing' Conundrum
Mustafa Khalifa
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The 'Cause Marketing' Conundrum
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Published:
September 29th 2011
Mustafa Khalifa
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Mustafa Khalifa
United Kingdom
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The 'Cause Marketing' Conundrum
Mustafa Khalifa asks whether it is fair for businesses to use charities to reach customers?
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61
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Published:
September 29th 2011
corporate social responsibility
Social Enterprises
charities
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Attribution, No Derivatives
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