In Israel, everyone knows the Bamachane Magazine. It's the official IDF magazine and is distributed in the army freely. It's design has always been basic, without any appeal towards it's audience, young soldiers. I decided I would take it upon myself to redesign the magazin and offer a new approach that would be appealing for the youthfull soldiers and actually make them want to read it. 

 

I used elements from the army's uniform, like the ranks soldiers wear (third picture) and the identity tags (in the articles). I also changed the magazine's color pallette to a more vibrant and fresher one.  That and many more.