Kennis, Ka Ching Wong's profile

Zi2 Gaau1 Daai3 Masking Tape

Identity Design
During Summer 2014 I was an intern at C&C Joint Printing Co., (H.K.) Ltd. in Hong Kong. I was responsible for designing and marketing new stationary products for its subsidiary company Spring Innovative Workshop. One of the projects was to design a series of decorative masking tape which promotes Hong Kong's local culture. It is named Zi2 Gaau1 Daai3 as it is the phonetic spelling of the word "masking tape" in Hong Kong's native dialect Cantonese. Below are the series of 9 patterns I illustrated and designed.
Company's Mascot Dreamy
 
Watermelon Ball
 
Pineapple Bun
 
Wet Market
 
Pawn Shop
 
Tram
 
Classic Bus AEC Regent V
 
StarFerry
 
Red-White-Blue Pattern
 
I also help with composing the information on the packaging labels that go on the front and back of the masking tape. Later they were mass produced and first sold in the 2014 Hong Kong Book Fair in late July. They are currently selling in more than 30 book stores (Commercial Press; Joint Publishing; Chung Hwa Book Co.) in Hong Kong as well as on the online store Pinkoi.
 
2014 Hong Kong Book Fair | At the Booth of Spring Innovative Workshop
 
At Joint Publishing Bookstore
(I was also responsible for designing the display box for the masking tape)
Zi2 Gaau1 Daai3 Masking Tape
Published:

Zi2 Gaau1 Daai3 Masking Tape

Design measures 0.6"x 5.9", repeats continuously for about 275.6".

Published: