ARTIST'S EDITION
Hikaron
|
Hikaron
|
Hikaron is one of the leading furnishing fabric and mattress ticking manufacturers in Indonesia.
Our task is to create their annual product catalog for the upcoming 2015. The client wants a fresh concept that would not just attract their customers but at the same time to elevate their brand position.
We think of what people think when they hear about Hikaron; they manifacture furnishing fabrics. Then, the fabrics itself should be the strongest selling point. Making use of the colors and motifs available we come up with a concept "Artist's Edition - Innovate Your Own Style" which highlights that everyone can be an artist at his/her own house. Every fabric design expresses the owner’s unique personality and this catalog acts as a guide book to achieve their dream house.
