Hershey needed an overhaul of it's duty-free displays in Manila, Philippines and Singapore airports. The overall feel was lacking in what it means to love chocolate and was not on par with the current day Hershey.
With a new campaign centered around the love of chocolate and the emotions it brings, the results of the redesign speak for themselves.
With a new campaign centered around the love of chocolate and the emotions it brings, the results of the redesign speak for themselves.
Below: Prior to the redesign
