Package Rehab :: Changing Seas Hot Smoked Salmon Pack

  • Often times I am asked to redesign artwork within tight parameters and more often than not, very little information accompanies my challenge. This salmon packaging is the first of three rehabs/overhauls. Dimensions of the package tray have changed slightly, offering new opportunities for information layout. The first image is of the final design, with a more unified look and feel. The second is an example of the before (on left) and an inkjet printed mock-up of the final. Printed and packaged in Netherlands.