CLICK is a new brand for portable optical mouse. CLICK’s logo consists of logotype and trademark. The typeface chosen for its logotype has the futuristic feeling to convey the message of electronic stuff. While the shape of hand pointing or clicking something were chosen to be the trademark of CLICK to convey about the product itself.

 

Different from the other, CLICK is a brand of optical mouse which supporting the prevention of global warming due to the usage of unrecyclable packaging material. The specialty of CLICK is the retractable wire, which made the mouse looks wireless when it is not in use.

 

Beside supporting the prevention of global warming, CLICK encourage the user to re-use its packaging for other purposes, for example, to put the mouse back to the box when it is not in use. Since it does not need any tools to open the box, the box will not damaged while the consumer trying to open it. Due to undamaged box, the box can be use for other purposes.