True Religion Brand Jeans is an American clothing company. Based in Vernon, California. True Religion Jeans are also one of the most popular jeans in pop culture today.
In this assignment we should create a slogan, printed ad and a TV. In a second part of the assignment one social media campaign following the same concept of the first that would make possible to the consumer interact with the campaign.
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*FIRST PART*
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Campaign Pieces
TV SPOT - STORY BOARD
MAGAZINE AD
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*SECOND PART*
For the social media the concept of Saints and Sinners became the main slogan and that way would be possible expand the idea of the campaign. If in the first part we had “walking as one” for the second part the subtitle would be “FREE OF BURDEN”. The idea rise from the desire of creating a viral video for the brand. Running for all the usual image of the brand, which use the sex apple as flagship and was explored for the TV Spot and the Printed AD. That way was thought about a viral video that does not used the brand as tool to spread it out, instead use the emotional appeal the campaign cam bring to spread it out so it would create curiosity.
The viral video would consisting of people sharing their own stories like sinners do in a confessionary. The story shared would be paradox between things that people usually judge as wrong but that brought something beneficial to those people. An example would be the over weight girl who is a plus size model, or as the example below the gay guy that found the love of his life.
VIRAL VIDEO
The video would direct people to the microsite where they would be able to watch other people stories and share their own. Going from simple “sinners” to more deep context as our first viral video. That way they would interact with the brand, spread the name of the company and start to having empath for the brand.
WEBSITE
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