Nasty Gal Inc
LOS ANGELES, CA

 
PROJECT TYPE CREATIVE OFFICES

BUILDING TYPE ADAPTIVE REUSE  - HISTORIC CONVERSION
AREA 50,000 SF
COMPLETION  2013

 

Nasty Gal Inc., based in downtown Los Angeles, is currently the fastest growing on-line fashion retailer in the United States. With their move to Los Angeles from San Francisco in  2010, the company sought a vibrant, open space with character that would allow for projected growth while maintaining a sense of intimacy and identity - one that would seemlessly house multiple departments and programs under one roof. 

 

A two-story space in a historic downtown office building and carriage house now provides the perfect setting for open office (200+ seats) with a main hub and two pantries, multiple conference and meeting spaces, a board room, a showroom and a Creative Studio complete with photo bays and a cyclorama wall. Art department, publications, marketing, design and production, administration and an executive suite intelligently flow on the same floor, while IT and support staff share a second floor that surrounds a yoga studio and skylit atrium. 

 

Informal lounge spaces and large break-out tables encourage collaboration and open communication while aiding in zoning of departments and uses. Private offices are kept to a minimum and maintain transparency via full-height glass. The incorporation of materials such as wood and Carrera marble and the use of vintage furniture give the space warmth, while Vitra benching workstations provide a consistent, clean and modular collaborative workspace.