Reintroduced the Lululemon brand by creating a marketing strategy with an 8-10 piece capsule collection for Fall 2015. Lululemon's marketing strategy during 2015 is to partner with the Council Fashion Designers of America in order to promote fashion and health under one roof and to generate sales by attracting trend savvy customers to Lululemon. Six CFDA designers will create an 8-10 piece capsule collection that will bring luxury design to high-performance women's apparel. Designers will be given the concept for Zen and Nature, using their own brand aesthetic and maintaining the Lululemon style.
*Proenza Schouler is shown in this case study and represents their brand aesthetic through signature graphic prints, menswear references, innovative fabrics, and use of technology.*
*All Prints are Original Work by Student*