Second year students are put in charge of organising the annual Graphic Design Christmas Ball and we were tasked with publicising the event to the all three years through social media. Matt and I decided to give the event a character as the icon and settled on two penguins, Nikki and Dion. We then released videos and photos of them working in the studio on projects and rehearsing for a short film we were due to release prior to the event. The film was based around the tagline created for the whole event "The Date You Don't Want to Miss" and starred the two penguins as Graphic Design students.