Kovi is a Swiss-based global luxury department store with prestigious heritage. As an international retail chain, the company has already established a mature business that faces to huge global audience and its official website aims to deliver newly updated information to clients and raise brand awareness.
 
Primary Audience |   high-end fashion-conscious individuals who are in the top tier of the income bracket in their own country and around the world, both men and women
 
Tone  |   timeless, sophisticated, exclusive, charming, authoritative
 
Image |   a destination of luxurious dream, combining modern and legacy
 
Kovi Website
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Kovi Website

This is one of my projects for computer-enhanced fashion marketing course. Based on my analysis of a fictional marketing scenario in an internati Read More

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