The Problem: People are intimidated to pick up a book. They're afraid of the time commitment and the daunting page length.
The Solution: We dared readers to pick up a Kindle and start reading. Are they afraid of what will happen?
Client: Amazon Kindle
Media: Print
Creative Director: Jay Adams
Copywriter: Tim Shumar
Art Director: Wes Ruff
Media: Print
Creative Director: Jay Adams
Copywriter: Tim Shumar
Art Director: Wes Ruff
