What's that caramelly, peanutty, candy bar called again? A Whoziwhatsit? A Wheremazatazzle? A Whatchamacallit!
The Whatchamacallit Whatchamacaller App is designed to increase brand awareness for the chocolate bar. The app renames user submitted images in the style of the Whatchamacallit bar. It will be accompanied by outdoor executions which rename everyday objects, buildings, buses, etc, in the style of the app.
Client: Whatchamacallit
Media: Digital, Outdoor
Creative Director: Jay Adams
Copywriters: Tim Shumar & Kevin David
Art Director: Tim Shumar
