'It is the idea of a journey with no particular destination, the ability to go wherever one wants, effortlessly.'
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Direction / Animation : 'Don & Magnus' (Tezo Kyungdon Lee / Carl Magnus Lenneskog)
Music : Magnus Lenneskog
Commissioned by Richemont
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With the objective to collaborate and foster young talent, Richemont wanted to know how millenials interpreted Luxury and what the new takes on the meaning of Luxury could be. They came to the Central Saint Martins graphic design course with the simple question: 'What does Luxury mean to you?
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This short animation is our response. It is the idea of a journey with no particular destination, the ability to go wherever one wants, effortlessly. In the film a simple line is traveling through a changing landscape of products and places we associate with luxury, and transforming into them. Being able to give someone you like a touch of this, we think is the highest luxury of all, and the film ends on that note, with a wrapped gift.
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Richemont Group
“Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in jeweler, luxury watches and writing instruments. The Group’s Maisons encompass several of the most prestigious names in the luxury industry including Cartier, Van Cleef & Arpels, Piaget, Vacheron Constantin, Jaeger-LeCoultre, IWC, Panerai and Montblanc.
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© Donandmagnus, 2013
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Direction / Animation : 'Don & Magnus' (Tezo Kyungdon Lee / Carl Magnus Lenneskog)
Music : Magnus Lenneskog
Commissioned by Richemont
--------------------------------------------------
With the objective to collaborate and foster young talent, Richemont wanted to know how millenials interpreted Luxury and what the new takes on the meaning of Luxury could be. They came to the Central Saint Martins graphic design course with the simple question: 'What does Luxury mean to you?
--------------------------------------------------
This short animation is our response. It is the idea of a journey with no particular destination, the ability to go wherever one wants, effortlessly. In the film a simple line is traveling through a changing landscape of products and places we associate with luxury, and transforming into them. Being able to give someone you like a touch of this, we think is the highest luxury of all, and the film ends on that note, with a wrapped gift.
--------------------------------------------------
Richemont Group
“Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in jeweler, luxury watches and writing instruments. The Group’s Maisons encompass several of the most prestigious names in the luxury industry including Cartier, Van Cleef & Arpels, Piaget, Vacheron Constantin, Jaeger-LeCoultre, IWC, Panerai and Montblanc.
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© Donandmagnus, 2013
