OPPO is a China-based electronics company that entered the smartphone market in 2008. Since then, it has gained a reputation for producing technologically advanced phones with excellent build quality.
In a market saturated with competitors, a solidly built device with groundbreaking tech features is merely the price of admission to the smartphone game. How can OPPO use design to stand out from the crowd, and transition from pushing product purely on hardware specs and numbers to drawing in users on a deeper and more emotional level?
