Jody Xiong's profile

BP China's brand film in 2014

高效环保的生产技术--郭增山的故事: http://www.bp.com/zh_cn/china/moving-forward/technology.html
 
PTA是最常用的塑料原材料。中国是PTA的生产和消费大国。为了满足不断增长的市场需求和日趋严格的环保标准,BP团队努力探索,成绩卓越。 “如何才能做到在持续提高生产效率的同时不断降低排放指标?”这是BP石化珠海技术中心经理郭增山最关心的问题。
 
 
Meet Mark Guo, BP’s petrochemical technology manager in China   
Increasing production capacity while lowering emissions. Mark Guo, BP’s Technology Manager, and his team are dedicated to developing the next generation PTA manufacturing technology which will significantly increase the production output and reduce greenhouse gas emission by 65%, liquid waste by 75% and solid waste by 95%.
 
 
 
 
 
 
 
 
 
 
 
 
 
 

未雨绸缪的加油站安全措施--韩德志的故事:http://www.bp.com/zh_cn/china/moving-forward/safety.html

在BP,安全对于每一个人都是头等大事。加油站是BP中国零售业务及液化气业务中至关重要的一块。 “在中国,加油站大都建在城区。如何像关爱家人一样保障进出加油站人员的安全?”这是BP中国加油站业务安全经理韩德志每天思索的问题。
 

 
 
Meet Derik Han, BP’s retail safety manager in China   
Embracing safety and having this mindset as part of our daily life. BP Retail Safety Manager Derik Han and his team work with local partners to set up a comprehensive safety evaluation process in order to better understand each gas station’s safety status and constantly look to improve on it, no matter if it’s on the ground or underground. 
 
 
 
 
 
 
 
 
 
 
 
 
 
Client: BP China
Agency: Ogilvy & Mather Shanghai
Chief Creative Officer: Graham Fink
Creative Directors: Jody Xiong/ Rocky Hao
Copywriters: Rocky Hao / Zhang Qiangwen
Art Director: Jody Xiong / Allen Wang
Year: 2014
BP China's brand film in 2014
Published:

BP China's brand film in 2014

BP China brand advertising film

Published:

Creative Fields