有礼有节™《报喜》系列，以凤凰-鸳鸯-燕子-蜻蜓-喜鹊-蝙蝠-仙鹤-鲤鱼等八种吉祥象征物为主体进行创作，从概念提取到视觉符号的运用，全部以经典的中国元素进行现代设计与创作，传达现代礼节关系中专属于中国人与人、心与心的浓浓暖意。
鲤鱼---庆有余
以圆润轻盈的鲤鱼为创意主体，通过鱼在水中不慌不忙的神态，与封套的镂空组合成为国学中“吉庆有余”的意象。
燕子---燕归来
春回大地，燕归来，将燕子成群结队、欢呼飞跃的身姿刻画在天空中，封套用传统的窗棂镂空工艺，营造出“人倚在窗前，喜观燕归来”的意境。
仙鹤---鹤延年
仙鹤是祝寿的最好载体，用最简约的“线和面”构成和纯粹烫金工艺，表现飞翔的仙鹤，封套巧用“长命锁”图案镂空，内外形意合一。
凤凰---凤呈祥
有凤来仪，太平盛世，通过“吉光片羽”的手法，用抽象的羽毛图案表现神鸟凤凰，以小见大，封套28个镂空拉开层次，表达凤舞九天的寓意。
蜻蜓---青云志
以蜻蜓表达“青云志”，祝愿坚持梦想的人，像蜻蜓一样，懂得在草长莺飞的池塘边偶尔停留，积蓄不断飞行的能量，素雅却意境无穷。
鸳鸯---缘美满
鸳鸯成双成对，因缘美美满满，将传统的鸳鸯图形再创作，加入垂柳、睡莲、荷花等视觉语言，封套图案镂空成为“并蒂莲”，传达无比圆满的祝福。
喜鹊---喜成双
家来双喜鹊，好事必成双，仅以烫黑、烫白两种工艺创作的喜鹊，在漫天花瓣中带着祥云和雨水双双到来，封套以花瓣形状镂空，祥云点缀更显喜庆。
蝙蝠---福临门
以飞翔的蝙蝠图案为主，而蝙蝠四周，点缀雕镂门窗、高屋大梁的圆方等元素，封套以房梁的切面作为镂空图案，框住飞翔的蝙蝠，寓意“福临门”。
报喜---外盒创意概念
在完成以上创作后，提取每一款利是封的“吉祥物”，并以“百鸟报喜”的创意概念，将多个吉祥物图形运用到外盒上来，营造雀跃喜庆的气息，外盒用烫镭射金/激凸工艺，丰富视觉和触感。
etiquette red packets series” good news”, use eight kinds of Chinese traditional auspicious symbol, such as phoenix、swallow、mandarin duck and so on , as the main outline of the packet design. From concept extraction to the use of visual symbols, the classical Chinese elements are always involved during the design and creation. The series aimed to convey the deep warmth in the etiquette relationship which is exclusive to the Chinese people.
Carp -Enough and to spare
Use the lithe mellow carp as the main outline to combine with the hollowed-out envelope into a concept of “enough and to spare” in the Chinese traditional culture .
swallow, Return migration
Spring returns to the ground, swallows returns to the spring. This envelope using traditional hollowed-out window pattern to portray the freedom swallow groups soaring in the sky and create an artistic conception that “people lean on the window, see the swallow returns" .
Crane - Longevity
The crane is the best carrier of birthday wishes. The simple gold stamping is consist of line and plane, unfolding a flying crane before your eyes. the envelope using the hollowed-out "longevity lock" to make the internal and external form one.
Phoenix - propitious
The phoenix comes, the peaceful world comes. Like through the details shed some light of the grand, we represent the phoenix with the abstract feather pattern. the 28 hollow-out hole on the envelope can make gradations to express the implication of soaring phoenix.
Dragonfly – Ambition
Expressing ambition with dragonfly to wish that dreamers know how to rest, energysaving and continuation, just like a dragonfly travel in the wetland.
Mandarin duck –Perfect love
The mandarin ducks always in pairs, wish the couples forever. Recreate the traditional graphic of mandarin duck and add some elements like willows, lotus, the hollow-out envelope like siamese lotus, convey the enternity love.
Magpie – Double happiness
Magpie will bring double happiness to you house. The packet only use black and white stamping in the creation of the magpies, and the envelope with petal-shape-hollow, is showing an auspicious image that the petals follow the magpie floating with the clouds and raindrop.
Bat - fortune
The paket use flying bat as the main pattern with the element of doors and windows hollowed-out on the envelope, means "fortune".
Good news - The creative concept of the box
After all of these works, we extract mascot in each red packets , and use the concept of Annunciation birds to create the box. The box use the laser gold and stress convex process, enrich the visual and tactile feeling.
以上为深圳市质感生活商贸有限公司2015隆重推出的创意利是封，
隶属有禮有節™品牌旗下，所有产品均已申请商标及知识产权保护，请勿模仿。
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