Challenge:
The challenge of this assignment is to create a campaign that can reach the Digital Mom. Since they are so busy, the limited time only allow them to cook simple meals. Their families are gradually fed up with what they made and they hope to eat something different.
Solution:
Having some desserts in their meals could satisfy their taste buds and complete their day. Since Betty Crocker understood that convenience was a major factor for these time-short women, the fudge brownie mix can help them to make delicious homemade taste in a very fast way.
Tagline:
Homemade taste couldn’t be easier.
4D Interactive Board
Supermarket cart game- attached with an iPad
TVC via RoadShow
App- Betty Mix Easy
App- Enter the password provided by the 4D interactive board to redeem an e-coupon
Banner ad
Banner ad drives to the Betty Crocker website- explanation of the social media contest
Mock-up of the social media contest
