Our design challenge was to develop a solution that helps Millennials overcome their fears and concerns about shopping and purchasing a new or CPO (Certified Pre Owned) vehicles from OEM (original equipment manufacturers)dealerships by making them feel more informed, empowered and comfortable with the purchase process.

Image taken of our collected data from in-depth interviews with consumers.

Infographic of our final solution development showing the path to purchase for the consumer.

A data visualization of how our 10 weeks was spent while at DCI-Artform.