CREATIVE STRATEGY
To sell the adrenaline rush of snowmobiling through the performance and advanced technology of Polaris snowmobiles.
"CONQUER THE TERRAIN, FEEL THE RUSH"
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PRINT AD
The print ad idea orginiated from the advance technology Polaris Snowmobiles encompass, allowing for smoother rides being able to conquer even the most difficult of terrains. The snowmobile seemingly tearing through the terrain visually enhances the idea that Polaris snowmobiles are capabile of conquering any terrain.
MOBILE APP
POLARIS conect was an idea to expand the riding community in you area. This mobile app features options such as pre-mapped trails, riders near you, rider bios, as well as a peer to peer chat function to gather with other riders.
TV SPOT
The TV commercial was designed to play between the emotional connection the rider has with his rthe trails, and the adrenaline rich action shots that give him the rush. This commercial is a concept and footage has been taken from other Polaris advertisments. Music is copyrighted to Woodkid.
MOBILE BILLBOARD
The mobile billboard was created to draw attention to the uniquness of the Polaris snowmobile technology. Besides the eye-catching design, with the slogan pasted boldy it reminds people of the versatility of terrains the snowmobile is capabile of overcoming.
