For the branding of this Jar factory our objective was to make it feel vintage, as if the factory had been running for years. The icon is very curvy and free handed with very retro font. The colors are light giving room for the patter to shine. The pattern was inspired by art noveau shapes and colors. Over all, the brand had to coexist with the factory look and a very country chic theme, and the logo and branding had to move in between those concepts.
