This ads shows typical central american gang members, regionally called MAREROS, their tattoos are the most representative feature that they have, most of them are to identify wich gang they're enrolled into, also are messages about what they think about life, their life philosophy, in this case the main tattoo that they have in their chest is spanish play in words, saying how their troubled lives can stay in the past if they receive proper education to reinsert them in the society.

Creative director: Luis Vásquez

Photography, retouching and crafting: Juan Santamaría