Advertising campaign series
American Diabetes Association
American Diabetes Association
This series runs in the Association's magazine for 600,000 subscribers. The initiative is intended to compel subscribers (donors) to consider the American Diabetes Association as part of their estate plans. Bequests are large donations that help many non-profits support their mission.
The call to action (free financial planning information) has generated thousands of inquiries and millions of dollars in bequest intentions.
The call to action (free financial planning information) has generated thousands of inquiries and millions of dollars in bequest intentions.
