Kraft Jet-Puffed Marshmallows

  • Play Packs where created to encourage people to play with their food. They contain Jet-Puffed Marshmallows as the main ingredient as well as other ingredients to add to the experience of playing with their food.


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  • Series of three print ads that show all the possibilities a Jet-Puffed Marshmallow can turn into
    while playing with it.
  • What's in a Jet-Puffed Marshmallow? A whole lot of play. And a contagious amount of creativity. Your Creativity. Our Zombie Munch Play Pack lets you play with your food in a whole new way. So the next time you're stocking up on supplies for the apocalypse, pick up a Zombie Munch Play Pack. Okay, survivor. Go ahead n' play.

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    To capture the consumers attention while they shop we added a sign to the supermarket aisles directing them to where fun can be found.
     
  • We also added an arcade-looking machine to have the consumer play while they shop. They will be rewarded with coupons or if they beat the highest score with a free Jet-Puffed Marshmallows bag.


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    What's in Your Mallow is an Instagram game that invites the audience to play with their food in a digital platform. With the use of Instagram tags and different profiles, the consumer can play by choosing their marshmallows arrangement, spreads, toppings and be rewarded with a different video at the end of the journey. These videos are meant to be funny and surprise the audience for them to later share.
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    "Fun Food Friday" are food trucks that will be placed in several important cities through the country. We will invite a different famous food truck chef every week challenging them to create interesting dishes like for example, Pulled Pork S'More. Tweet to Unlock opens up a secret dish for the daring adventurous consumers. The food truck will be sponsored by #GoAheadNPlay as well as #FFFYeah
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    For every video, picture, post or tweet with #GoAheadNPlay, Jet-Puffed Marshmallows will donate 25c to KaBoom. Through this Facebook App the audience will be able to follow the impact that people are making by playing.