Oster MyBlend
Blendology
TARGET AUDIENCE: Health conscious individuals, males and females, ages 18 to 35, active, or want to change to a healthier lifestyle.
STRATEGY: To show and help users who want to change their lifestyle through recipes, a social community that will help them reach goals, and contest that will help them win money to buy healthier foods.
CAMPAIGN OVERVIEW:
-Print Advertising
-Website
- Social Media contest allowing participates the chance to win $100 to Whole Foods, The Fresh Market, or Publix.
-Website
- Social Media contest allowing participates the chance to win $100 to Whole Foods, The Fresh Market, or Publix.
-Instagram using #blendology
-Pinterest
Print
Website
Social Media: #Blendology