Client: Twizzlers Black Licorice flavor
Tagline: Not For Everyone
Idea: Some people love it, some people hate it, some love to hate it. Black Licorice is best enjoyed by those who like it for exactly what it is, the black sheep of the candy world.
Idea: Some people love it, some people hate it, some love to hate it. Black Licorice is best enjoyed by those who like it for exactly what it is, the black sheep of the candy world.
Commercial
This commercial introduces the "Not For Everyone" campaign.
Single Print Ad with Tear-out
"Imperfect for every occasion."
Half Page Print Ad
Pucker up! No.
Spread Print Ad
Yuck. Ja, agreed. Ja, agreed. Ja agreed.
Banner Ad
Sometimes you fit in, sometimes you don't.
Art Direction: Anna Sasser, Amity Smith
Copywriting: Kayla Phelan, Brendan McWhirk
Copywriting: Kayla Phelan, Brendan McWhirk
Commercial: Zachary Prengler
Illustrations: Adam Bryant
