This Freestanding Fan is an Industrial Design third year project for the University of Johannesburg. The objective is to design a fan which suits contemporary interiors better than the industrial style fan on the market. 

An opposition study is a useful tool to familiarize oneself with designs currently available to the public.

Aerd is a brand created for the fan design.

A Persona Boards is a tool for the designer to create a product which will appeal to its target marker.