Client: MetLife (Renter's Insurance)
Tagline: All else is Medieval
Idea: Your landlord may seem careless or "too busy" to help when you need them most. That's because they care about their property, not yours. MetLife is in your corner every step of the way, and all else is medieval.
Commercial
The "Conversations with Thy Land Lord" spot will kick off the "All Else is Medieval" campaign.
Print Ads
Bumper
This spot will head the microsite, and act as an incentive to get people involved by tweeting the Land Lord.
Microsite
Twitter
Users can live tweet the Land Lord, share stories, experiences and trade words with the medieval miser himself.
Art Direction: Hannah Rand
Copywriting: Apple Xenos, Connor Addario, Brendan McWhirk
Cinematography: Andy Koeger, Albert Dantzer
Motion Media: Bern Kong
Motion Media: Bern Kong
