Blue Cross Blue Shield

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Blue Cross Blue Shield wanted to reach out to Hispanic consumers with an empowering message. This Digital Campaign focus on individual determination with a digital platafomr containing bilingual webisodes and print collateral.

Golden Addy Award Winner :: US Hispanic Market

National Best of Blue Awards – BlueCross Blue Shield Campaign – Hispanic Market

SPANISH LANGUAGE

Arizona Hispanic Market

Web Plataform Screen Captions:

:: SCRIPTS & ART BOARDS ::

1. RESTAURANT OWNER - MARIA age 40-45

(RESTAURANT GRAPHICS IN THE BACKGROUND) WHAT'S THE BEST TIP I EVER GOT? $30, THE NEXT BEST TIP? GETTING BLUE CROSS BLUE SHIELD OF ARIZONA 'CAUSE IT HELPS ME TAKE CARE OF THE PEOPLE THAT TAKE CARE OF MY RESTURANT. FAMILY AND EMPLOYEES GET REGULAR CHECK UPS SO THEY STAY HEALTHY, AND ME? (NOISE OF DISH BREAKING, MARIA WINCES) I GET TIPS ON HOW TO LOWER MY BLOOD PRESSURE! (DISH BREAKS AGAIN) OTRA VEZ PAPA!!! (NOT AGAIN DAD!*)

2. FEMALE BUSINESS ENTREPRENEUR - Renae age 27-30

SO I'M INTERVIEWING THIS GUY AND HE CALLS ME MA'AM! I LOOK AROUND TO SEE WHO'S IN THE ROOM AND REALIZE HE MEANS ME! I AM WAY TOO YOUNG TO BE CALLED MA'AM! BUT HEY, HE WAS THE BEST FOR THE JOB, AND WHEN HE SAW MY HEALTH BENEFITS, HE SIGNED ON THE DOTTED LINE! THAT'S WHY I HAVE BLUE CROSS BLUE SHIELD OF ARIZONA, BECAUSE IT HELPS TAKE CARE OF ME, AND IT GIVES MY BUSINESS AN EDGE. I'M 28 BY THE WAY (UNDER HER BREATH) MA'AM, QUE ESTA CREENDO ESTE CHAMACO! (WHAT'S THIS GUY THINKING?)

3. WORKER - Javier age 22-24

I'M A CONTRACTOR, SO IF YOU ASK ME TO BUILD YOU A HOUSE, I'LL BUILD YOU A HOUSE. IF YOU ASK ME WHAT A PPO IS, I'LL BUILD YOU A HOUSE. THAT'S WHY I HAVE BLUE CROSS BLUE SHIELD OF ARIZONA, THEY HAVE PEOPLE TO HELP ME DECIDE WHAT PLAN IS BEST FOR ME AS A SELF-EMPLOYED, WORK OUT OF MY TRUCK, IF I DON'T WORK, I DON'T EAT, MUY GUAPO PAPACITO! (HANDSOME YOUNG MAN.)

4. MAN -Carlos age 50-55 1.

I COULD EAT ANYWHERE, BUT I LIKE THIS PLACE. WHY? BECAUSE I LIKE THINGS HOW I LIKE THEM. AND FOR MY MONEY, I CHOOSE THE NO. 2 WITH A BEEF TACO AND CHICKEN ENCHILADA. IT'S EXACTLY WHAT I WANT AND IT'S ALWAYS GOOD. THAT'S ALSO WHY I HAVE BLUE CROSS BLUE SHIELD OF ARIZONA, THEY'VE BEEN AROUND A LONG TIME AND ALWAYS OFFER ME GOOD CHOICES AND GREAT VALUE. Y ADEMAS (AND BY THE WAY), IF YOU ORDER AROUND FOUR O' CLOCK YOU'LL GET DINNER FOR THE PRICE OF LUNCH!

5. MOM - Claudia age 55-60

(SHOWING PICTURES FROM WALLET) SEE THESE? THESE ARE MY ANGELS. TWO SONS, A DAUGHTER AND THREE GORGEOUS NIETOS (GRANDCHILDREN). IF YOU CAN BELIEVE IT! SON MI VIDA! (THEY'RE MY LIFE!) AND SEE THIS? RIGHT NEXT TO THEIR PICTURES IS MY BLUE CROSS BLUE SHIELD OF ARIZONA CARD. IT'S NO ACCIDENT, THIS CARD'S JUST LIKE FAMILY, WITH ALL WE'VE BEEN THROUGH TOGETHER. THE LATE NIGHT FEVERS, EAR INFECTIONS, THE OCCASIONAL BROKEN BONE. IT WAS EVEN THERE FOR US WHEN MOTHER WAS REALLY SICK. BLUE CROSS BLUE SHEILD OF ARIZONA HAS BEEN IN OUR FAMILY FOR GENERATIONS BECAUSE THEY TREAT US LIKE PART OF THEIR FAMILY. (DIGS OUT ANOTHER PICTURE STUFFED DEEP INSIDE HER WALLET) OH, THIS IS TIO (UNCLE). WE DON'T TALK MUCH ABOUT HIM. (PUTS IT BACK)