Diamond Vogel’s retail marketing team came to me looking to develop a more unified and polished look for their various color charts that customers use at their retail locations and take home. With the goal in mind of promoting color collections to customers, I used a simple grid design with large bold typography to create consistency and utilized a color scheme for each card to delineate the differences between the color collections. I used a combination of color inspiration images and lifestyle images to imply the relationship between paint color and other interior/exterior design motifs. This design was expanded to other charts and signage later.

Client: Diamond Vogel