My aim was to update the Old El Paso Jumbo Taco Box with a more modern, yet authentic Mexican look.  I chose a box with a handle which suited a 'kit' and popped a window in the front to show off the product. I took inspiration from Steve Simpson's designs for the Inferno Sauce range for my design and illustrations and have used a colour palette that makes the packaging stand out and a recycled stock to help give it an authentic Mexican feel. Check out my sleepy Mexican creative barcode.